"All who believed were together and had all things in common." Acts 2:44

William E. Flippin Jr. Biography

Reverend William Edward Flippin, Jr., was born in Nashville, Tennessee. His formative years and training was developed and nurtured in Atlanta, Georgia. He is a 1998 graduate of Morehouse College where he majored in History and minored in Religion. In 1999, Rev. Flippin Jr. was selected to travel to Cote d' Ivoire, West Africa as a Mickey Leland Intern for World Hunger and Peace. This experience was momentous that Rev. Flippin Jr. realized the hunger within would be shaped in Seminary training/studies. He is a 2002 graduate of the Interdenominational Theological Center, Morehouse School of Religion receiving the Masters of Divinity where he concentrated in Church History/Reformation Studies. Rev. Flippin Jr. furthered his education at Emory University, Candler School of Theology receiving the Masters of Theology (ThM) in 2003 an additional ThM (2005) from the Lutheran School of Theology at Chicago. Currently, he is completing his Doctor of Ministry (DMIN) in Transformational Leadership from Ashland Theological Seminary, Ashland Ohio. His dissertation project will develop a new ecclesiological model for Lutherans and Baptists based on John Chapter 3 and Spirit baptism.

Rev. Flippin Jr. has been featured on the History Channel which aired April 2008 on the Reformation. He has been a contributor to the African American Lectionary as a Cultural Commentator with his most recent publication coming on Ash Wednesday, 2013. Rev. Flippin Jr. is also a regular contributor blogger for the Huffington Post (Black Voices and Religion). He has preached twice on Day1, formerly known as the Protestant Hour. Rev. Flippin Jr. has served as Ambassador for Children International and is now an Associate for Healthierchurch.org specializing in Church Growth/Church Planting/Grassroots and community organizing. He serves on the Evangelical Lutheran Church in America Church Council, the legislative body of the four million member organization and is the churches representative for ecumenical relations for the United Methodist Church.

Rev. Flippin Jr. has served the following churches: Greater Piney Grove Baptist Church, Atlanta, Ga. (2000-2003); Progressive Community Church, Chicago, Ill (2004-2006); Messiah-St. Bartholomew Episcopal Church, Chicago, Ill (2005); St. Stephen and St. Paul Evangelical Lutheran Church both in Decatur, Ga. (2006-8); St. Matthew Evangelical Lutheran Church, Columbus, Ga. initially as Associate Pastor and as Senior Pastor completing his tenure March of 2013. He is the first African American pastor of Emmanuel Lutheran Church, a multicultural congregation in southwest Atlanta. He continues to serve his community as the Third Vice President for the Georgia NAACP.

Rev. Flippin Jr. married Kedra Phillips-Flippin in 2003, a native of Atlanta and nurse care manager, who is an advocate and specialist for rural health care and definitely loves the Lord. Rev. Flippin Jr.'s mantra is found in Matthew 20:26 "The greatest among shall be your servant". He is committed to serving this present age and being truly a shepherd-servant leader.

To provide a better understanding of how Pastor William E. Flippin, Jr. developed a passion for what is now known as the E3 Concept leading to the E3 Movement, let's start with the foundation of his life leading to the present. As a young boy, Rev. Flippin Jr. would travel with his father, Dr. William Edward Flippin, Sr., in his role as Associate Director of Black Church Relations for the Georgia Baptist Convention. This position allowed his father to travel to Baptist Student Unions on college campuses bringing racial reconciliation models for blacks and whites. One instance that made a great impact on Rev. Flippin Jr.'s life was when he and his father traveled to a United Methodist church where his father would preach. At five years old, Rev. Flippin Jr. was fixated with the baptismal fontal in the front of the church. Being raised as a Baptist, Rev. Flippin Jr. witnessed baptism through immersion therefore he wondered how a human being could fit into such a small baptismal pool. As soon as his father came back to the car, Rev. Flippin Jr. was eager to ask his first theological question, “How can someone get in that small baptismal pool in the front of the church”? Dr. Flippin laughed and gently explained to his son, Rev. Flippin Jr. that the church they just attended uses the method of sprinkling to baptize little babies and adults instead of total immersion.

That day would be the beginning of Rev. Flippin Jr.'s quest in not only understanding these kind of differences but how he could return and reconcile his idealist interpretation that the body of Christ is at the core, the same in its practices of unification. Although, Rev. Flippin Jr. has studied extensively over the years the trends of theological practices, particularly concerning “baptism,” there are ways to reconcile these differences in examining John chapter 3. The concept of “Spirit-baptism” has been a contested issue for a long time-both in New Testament scholarship and in the church as a whole.

As an approved mission developer/redeveloper in the Evangelical Lutheran Church in America, Rev. Flippin Jr. have worked formally in the areas of revitalization/church growth and conflict resolution. For nearly five years, Rev. Flippin Jr. served a church as an Associate Pastor of Outreach/Family Ministries and then became the Lead Pastor in November 2010. His initial call in November 2008 was to help the congregants of St. Matthew reinvest in an already transitioned community of about sixty African descent persons. When the church was established in 1956 as a mission start the community was mostly Anglo, as the flight to the suburbs from south Columbus (Fort Benning) had begun.

Rev. Flippin Jr.'s initial hopes in accepting the pastorate position as Lead Pastor in November 2010 was to be the visible presence through the Holy Spirit in leading this congregation through strategic and deliberate change to expand its mission locally (community) and the global marketplace. Rev. Flippin Jr.'s experiences in dealing with this issue shaped his ministry engagement in being a reconciler of hope and social change. In his present call at Emmanuel Lutheran Church in Atlanta, Georgia, Rev. Flippin Jr. envisions a new model for pastoral ministry in developing collaboratively with his Lutheran pastors and colleagues, a parish model representing the spirit of “koinonia” and acts in common. He also envisions in building a global ecumenical network focusing on the interplay of grassroots networking and coalition building. Rev. Flippin Jr.s emphasizes that only the Holy Spirit leads his calling for ministry to be very deliberate in being at the forefront of transformational change in dealing with congregations in transition as a redeveloper or mission developer.



"All who believed were together and had all things in common." Acts 2:44
What is E3?

The E3 Movement will lead to the revitalization of older congregations as well as generate the growth a new church dynamics. New churches are the single best way to reach new generations, new residents, and new people groups. Young adults have always been disproportionately located in newer congregations. Long-established congregations develop traditions such as time of worship, length of service, emotional responsiveness, sermon topics, leadership styles, emotional atmosphere. These traditional paradigms are not reaching those of the Facebook and Twitter technological generation of free expression and thought. The E3 Movement will approach mission development with new paradigm of placing mission starts where there is need, not just a desire to expand multiculturalism for names' appeal.

The E3 Movement will challenge denominations at every level to think and act together and share resources, function as the intermediate link between the local, the regional and the national ecumenical scene, engaging in the study of social issues and community concerns with a view to action where appropriate. Churches should not do on their own what they can do with the community Churches should act together in all matters except those in which deep differences of conviction compel them to act separately.

  • E3

    Ecumenical, Evangelism, Entrepreneurship


    promoting or tending toward worldwide Christian unity or cooperation as well as interreligious life.


    the spreading of the Christian gospel by public preaching and relationship building


    a person who organizes and manages any enterprise, especially a business, usually with considerable initiative and risk


Rev. William Flippin, Jr.
Ms. Cathy Jobe
Executive Administrator
Pastor Tray Smith
Sales and Marketing Director
Min. Shantell Smith
Project Director
Apostle L. D. Wilkerson
Creative Director


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